What do your clients and prospective clients think about you? Whether you’re an insurance company, a building contractor, a restaurant, or any other type of business, seeking to know what people say about you out there is crucial. Even if you’re confident your products or services are high-quality, if customers view you in a bad light, you’re done. It’s known as reputation, and you should also strive to create a positive one. Having a good reputation means you’re credible, and customers can trust the goods or services you’re offering.
Where Does Your Reputation Come From?
Your reputation doesn’t appear from just anywhere; it comes from reviews, comments, and other conversations among customers. For instance, when someone buys a product or service from you, they may go to a search engine like Google and write their experience. If the experience wasn’t that good, they may write a bad review. But if their experience was excellent, they go ahead to give you a positive review. Also, they may write comments on your blog posts or even have conversations on sites such as Yelp. All these will form a basis of your reputation.
Both positive and negative reviews, comments, and conversations have a significant impact on your business. Positives can make, negatives can break, and that’s why you should strive to monitor your online reputation. Online reputation management is vital because many customers nowadays research before purchasing to know what other people are saying.
What is Online Reputation Management?
Online reputation management, commonly abbreviated as ORM, is a combination of strategies and techniques put in place for a business, a celebrity, a politician or any other individual in order to promote their online presence in good light. It’s a process where you monitor and react accordingly to ratings, reviews, and conversations across various online platforms. Some of these include social networking platforms like Facebook, Twitter, and Instagram, search engines such as Google, Bing, and Yahoo, and review sites like Yelp and Tripadvisor.
While it may sound easy, there are several steps that go into online reputation building. The first step is an in-depth online audit designed to know the current state of your company’s online reputation. With this data in hand, strategies can be created to enhance and maintain your online reputation. Some of these strategies may be flagging unsuitable comments to keep your record clean, reacting to negative reviews accordingly to show the effectiveness of your customer service, and encouraging your customers to leave positive reviews.
Should You Hire a Professional Online Reputation Management Agency or Go the DIY Route?
While you may be tempted to do your own reputation management to save on costs, it’s not recommended. You lack the skills and tools required. Also, you may be forced to dedicate a lot of business time, which means you may lose out on other important tasks. But when you hire professionals, you take advantage of years of experience in the reputation management industry. They’ll handle everything expertly to guarantee you favorable results.
Hopefully, you’ve now learned all you needed to know about reputation management, and it’s the importance of building a reputation in business. Should your company ever fall into these kinds of issues, know that you can always count on the help of a top reputation management agency to solve the problem.